[ Est. 2024 ]

Westartedbecausewaitingwasnotworking.

2024We stopped waiting

2025We shipped our own

2026We are only starting

It started with a refusal. We were tired of watching good ideas die in a queue.

In 2024 a small group of engineers and marketers began working nights on the same conviction: that the distance between an idea and a working product had become absurd. People with real problems were being handed year long timelines, three suppliers and an invoice that arrived long before anything did. Students were being sold software that nobody had ever watched a student use. The people who needed technology most were the last to receive it, and the people building it had stopped listening.

So we stopped complaining and started building. There was no committee, no permission and no budget worth the name. There was a room, a deadline nobody had set us, and a belief that if you actually care about the person on the other side of the screen you will build something different to everyone who does not. That is the whole origin. It is not a glamorous story, but it is a true one, and it is the only rule here that has never changed.

Everything that followed came out of that decision. The platforms we run, the products we own, the businesses we build alongside partners, and the teams who come to us when something important has to work and has to work now. None of it was a plan on a whiteboard. All of it was the same instinct, repeated until it turned into a company.

We bet the company on being the ones who stay.

Anyone can launch something. The hard part, the part almost nobody signs up for, is being there at two in the morning eleven months later when it breaks in a way the plan never imagined. We decided from the beginning that we would be that. Not the team that hands over a repository and disappears, but the one still holding the thing when it matters most.

That single choice shaped everything else. It is why we own products of our own rather than only building for other people: you learn things about your work at three in the morning that no client engagement will ever teach you. It is why we would rather turn down a project than take one we cannot do properly. And it is why the people here are not measured on hours billed but on whether the thing they built is still standing a year later.

[ Two halves, one company ]

01 · Engineering

Atechteamthattreatseverybuildlikeitistheirown.

Senior engineers who have carried real systems through real traffic, and who would rather argue for a week about the right shape than ship the convenient one. Nobody here is learning on your project. Nobody hands work to someone more junior once the interesting part is finished. The person who designs it is the person who writes it and the person who answers for it, and that unbroken line is the single biggest reason our work holds up when other people's does not.

02 · Growth

Amarketingteamthatrefusestoletgoodworkgounseen.

The graveyard is full of excellent products nobody ever heard of. Our growth side exists so that never happens to anything we touch: the positioning, the story, the channels, the content and the patient compounding work that turns a launch into a business. They sit in the same room as the engineers, on the same side of the table, chasing the same number. Building it and getting it in front of people are not two departments here. They are one job.

Put those halves together and you get the thing we are proudest of: a company you can hand a problem to and stop worrying about. Not a specialist who owns a slice. One team that will out care, out think and simply outwork anyone you could put beside us, and will keep doing it long after the excitement of a new project has worn off.

[ What this is really about ]

We are not here to be another option. We are here to be the last call you have to make.

That is a heavy thing to say out loud, which is exactly why it is written on the page rather than promised in a meeting. Hold us to it.

[ The founder ]

MohammadHaiderAbbas

Founder and Chief Executive Officer

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At some point curiosity stopped being curiosity and became an obsession.

How did Wojciech Zaremba deploy reinforcement learning across 254 physical parameters and teach a robotic hand to solve a Rubik's cube? Not the headline, the mechanism. What has to be true for a system that complicated to hold together at all? How does a thing that exists only as an idea end up in someone's hands, working, on a Tuesday, without anyone watching it?

Those questions stopped being a hobby somewhere around the third night I forgot to sleep. It felt less like learning a subject and more like walking into a room I had to understand completely before I could leave it, as though I had skipped every other floor of Maslow and gone straight to the top.

That obsession has taken me through software, through robotics, through building products people actually use, and eventually through founding DormData. Every one of those turns taught the same lesson from a different angle: the distance between a good idea and a working thing is almost never talent. It is whether anybody is willing to stay with the problem after it stops being interesting.

So that is what I built the company around. Not an agency, not a set of services, but a group of people who take the whole problem and do not leave when it gets ugly. I still read the work before it goes out. I still answer the messages that come in. I would still rather be wrong quickly than comfortable slowly.

Still learning. Still building. Still asking bigger questions.

We are not building a firm. We are building something that outlasts us.

The ambition here is not a bigger client list. It is to become the company that serious people call first, in any market we choose to enter, because the work speaks before we do. Every platform we own is a step toward that. Every product we ship under our own name is a promise we have to keep in public. Every partner who bets their business on us is a reason to be better than we were last year.

We started with almost nothing and a belief that people deserved better than what they were being handed. That has not changed and it is not going to. If you are building something that matters, bring it to us. We will tell you the truth about it, we will give it everything we have, and we will still be here when it is working.

How the parts of the company fit together

[ Careers ]

Nothing is open at the moment.

We hire rarely and slowly, because every person here changes what the whole team is capable of. When something does open it is posted on this page first. Until then, if you are the kind of person who would have been a good fit, write to us anyway and show us something you built. We read all of it, and we have made room for the right person before.

Write to us